At the end of the beautiful commercial, the tagline hangs too tall to match the cap-height of the logo’s x-height, and too small to be equal. The only awkward part of the new logo is the contrast in size with the tagline itself.
A stretch, I know – you see what I did there? Perhaps that’s why the company chose a slightly more expanded logotype to pair their mark. The clever tagline, “All Yours,” tells the real story of Dropbox’s benefit to the world – allowing you to keep all your things in one place and yet share them with your collaborators. The new Dropbox logotype is set in a much more squat san serif, resembling Motiva Sans, but personalized slightly for their brand. These personalizations are similar to the subtle shifts made to the previous typeface Franklin Gothic. The new logo keeps the same flat glyph (the box icon) but changes the logotype.
Dropbox has revealed a new logo at the end of their Creative Freedom commercial. We couldn’t find any news about the update, so we thought we would share it with the world.
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